Sleep Apnea Awareness
A campaign called “Save the Pillows” has been launched by Philips to raise awareness about sleep apnea. An estimated 22 million people in the United States suffer from sleep apnea. About 80 percent of these sufferers are undiagnosed. It is significant that a large corporation such as Philips is focusing an advertising campaign around sleep apnea. As sleep apnea becomes more of a mainstream condition, sufferers of the disorder can be treated. Philips is a health and well-being company focused on Healthcare, Consumer Lifestyle, and Lighting. Philips created a campaign focused around the message a pillow may have for its sleep apnea sufferer. The campaign starts with the message, “Your snoring is annoying and could be dangerous to your health.” The habits of sleep apnea can ‘annoy’ your pillows and be signs of sleep apnea.
The ‘save the pillows’ campaign seeks to draw attention to the signs of sleep apnea and the consequences of not treating the condition. Some of the signs of sleep apnea are frequent loud snoring, pauses in breathing, and gasping for air. Sleep apnea can be linked to obesity, diabetes, and heart disease.
“Representing the diverse audience of sleep apnea sufferers and their bedmates, the Save the Pillows campaign aims to broaden awareness about this disorder, as well as the importance of sleep health and overall wellness,” said the Chief Medical Liaison of Philips Home Healthcare Solutions. It is important to be aware of the signs and risks of sleep apnea. There is a quiz that can assess your individual risk of sleep apnea.
Sleep apnea is a dangerous when undiagnosed. It can impact your overall health and wellness. If you are concerned about yourself or a loved one’s risk for sleep apnea, contact FusionSleep for an evaluation. Sleep apnea can be treated once it has been diagnosed.